Lokai is a New York-based company founded in 2013 by Steven Izen. Lokai produces and sells silicone wristbands. The name "Lokai" is inspired by the Hawaiian word "L? Kahi," which means unity and/or harmony. Bracelets contain silicone balls containing alternative materials, water and mud, to remind the wearer of the importance of balance. The company is under the ownership of Lokai Holdings LLC.
Video Lokai (company)
History
Lokai was founded by CEO Steven Izen in 2013.
By 2014, bracelets are sold in more than 88 countries and sold in 300 boutiques throughout the United States.
In 2015, Lokai has their first major partnership with the company, Charity: Water. Soon after, the company's e-commerce site fell for a moment due to high traffic volume.
In 2015, the company reported selling more than 1 million bracelets. The company is the New York 2017 Winner of the Future 50 Smart CEO Awards.
Maps Lokai (company)
Drafts
The name "Lokai" is inspired by the Hawaiian word "L? Kahi," which means unity and/or harmony. The company started by selling silicone wristbands. The concept is a balance bracelet, and each contains a white bead with water from Mt. Everest and black beads with mud from the Dead Sea, the highest and lowest point on Earth. White beads are said to represent the highest moments of life and remind the wearer to be humble and the black beads represent the tough moments of life and remind the wearer to remain hopeful. These beads are said to act as a metaphor for the highest and lowest experience of the wearer in life.
Charity
The company has produced different colored bracelets associated with each charity they support. Since 2013, the company has raised more than $ 4 million to support its various charity partners.
Criticism
It has been questioned whether or not the beads actually contain water from Mt. Everest or mud from the Dead Sea. In response to these criticisms, users are forced to cut their bracelets to see if there is anything in them. Most users find that there is actually some type of mud and water in it, but some claim to have found only empty beads.
References
Source of the article : Wikipedia
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