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Rabu, 13 Juni 2018

Complete PR and Marketing Guide to Fashion and Luxury Brands ...
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Fashion is a popular style, especially in clothing, footwear, lifestyle products, accessories, makeup, hairstyles and body. Fashion is a typical and often constant trend in one's dress style. This is the style that prevails in the latest behavior and creations of designers, technologists, engineers, and design managers.

Because the more technical terms costumes are regularly associated with the term "mode", use has previously been passed down to special senses such as luxury clothing or masquerade clothing, while "fashion" generally means clothing, including studying it. Although the fashion aspect can be feminine or masculine, some trends are androgynous.


Video Fashion



Fashion outfit

Early Western travelers, traveling to India, Persia, Turkey or China, will often comment on the absence of changes in fashion in those countries. The Japanese secretary sha gun '

Early in Europe changes in clothing styles that are continuous and faster can be said to be quite reliable. Historians, including James Laver and Fernand Braudel, date the early Western fashions in clothing into the middle of the 14th century, although they tend to rely heavily on contemporary images and illuminated illuminated manuscripts before the fourteenth century. The most dramatic initial change in fashion is the drastic shortening and sudden tightening of men's drums from the calf to barely covering the buttocks, sometimes accompanied by stuffing on the chest to make it look bigger. This creates a Western characteristic of a customized top worn over leggings or trousers.

The pace of change increased greatly in the next century, and women's and men's fashion, especially in bandages and hair ornaments, became just as complicated. Therefore, art historians can use fashion with confidence and precision to the latest images, often within five years, especially in the case of drawings from the 15th century. Initially, changes in fashion caused fragmentation in the upper European class of what had previously been a very similar dress style and subsequent development of a distinctive national style. These national styles remained very different until a reversal in the 17th to 18th centuries imposed the same style again, mostly from Ancien RÃ © Â © gime France. Although the rich usually lead fashion, the rise of modern early European prosperity led to the bourgeoisie and even the peasants following the trend in the distance, but still uncomfortably close to the elite - the factor that Fernand Braudel considers to be one of the main motors for changing fashion..

In the 16th century, national differences were most prominent. Ten 16th-century portraits of German or Italian men may show ten completely different hats. Albrecht DÃÆ'¼rer illustrates the differences in actual (or combined) contrast of Nuremberg and Venetian modes at the end of the 15th century ( illustrations, right ). The Spanish style at the end of the sixteenth century began to move back to synchronicity between upper European Europeans, and after the struggle of the mid-seventeenth century, the French style convincingly took over the leadership, a process completed in the 18th century.

Although the colors and patterns of different textiles change from year to year, pieces of men's coats and long waistcoats, or patterns that cut women's dresses, change more slowly. Men's clothing is mostly derived from military models, and changes in the silhouettes of European men are encouraged in European war theater where male officers have the opportunity to make foreign-style notes such as cravats or "Steinkirk" ties.

Although there has been a distribution of dressed dolls from France since the 16th century and Abraham Bosse has produced fashion carvings in the 1620s, the pace of change increased in the 1780s with the rise of French-engraved publications depicting the latest Parisian style. In 1800, all Western Europeans dressed the same (or thought they were); local variations became the first sign of provincial culture and then became the symbol of conservative farmers.

Although tailors and tailors are undoubtedly responsible for many innovations, and the textile industry is sure to lead many trends, the history of fashion design is usually understood to date from 1858 when Charles Frederick Worth who was born in England opened his first true couture. in Paris. Haute House is a name set by the government for fashion houses that meet industry standards. These fashion houses must adhere to such standards as keeping at least twenty employees involved in clothing manufacturing, showing two collections per year in a fashion show, and presenting a number of patterns to customers. Since then, the idea of ​​fashion designer as a celebrity in itself has become increasingly dominant.

The idea of ​​dressing unisex dates from the 1960s when designers such as Pierre Cardin and Rudi Gernreich created clothing, such as tunics or stretching leggings, intended to be worn by men and women. The impact of unisex extends more widely to include a variety of themes in fashion including androgyny, mass market retailing, and conceptual clothing. The 1970's fashion trends, such as sheepskin jackets, flight jackets, raincoats, and unstructured clothing affect men to attend social gatherings without a tuxedo jacket and to access them in new ways. Some male styles combine sensuality and expressiveness despite conservative trends, a growing gay-rights movement and an emphasis on youth allowing for new freedoms to experiment with styles, fabrics like crepe wool, which have previously been attributed to women's clothing used by designers when making men's suits.

The four major fashion capitals are currently recognized as Paris, Milan, New York City, and London, all of which are headquartered to the largest fashion company and renowned for their immense influence on global fashion. Fashion weekends are held in these cities, where the designers showcase their new clothing collection to the audience. A number of great designers such as Coco Chanel and Yves Saint-Laurent have made Paris the most watched center around the world, though haute couture is now subsidized by ready sales-to wear collections and perfumes using the same brand.

Modern Westerners have many options available in the selection of their clothing. What a person chooses to wear can reflect his personality or interests. When people of high cultural status start wearing new or different outfits, fashion trends can begin. People who like or respect these people become influenced by their personal style and start wearing the same style clothes. Fashions can vary in a society based on age, social class, generation, occupation, and geography and may also vary over time. If an older person's dress matches the fashion that a young person uses, he may look ridiculous in the eyes of young and old people. The terms fashionista and fashion victims refer to someone who carelessly follows the current fashion.

One can think of various fashion systems as a fashion mode combining various fashion statements using the mode grammar. (Compare some of Roland Barthes's works.)

In recent years, Asian fashion has become increasingly significant in local and global markets. Countries such as China, Japan, India and Pakistan traditionally have large textile industries, often drawn by Western designers, but now Asian clothing styles are also gaining influence based on their own ideas.

Maps Fashion



Fashion industry

The idea of ​​the global fashion industry is a product of modern times. Before the mid-19th century, most clothing was made special. It is handmade for individuals, either as home production or order from tailors and tailors. At the beginning of the 20th century - with the emergence of new technologies such as sewing machines, the rise of global capitalism and the development of factory production systems, and the proliferation of retail outlets such as department stores - clothing has been increasingly mass produced in standard sizes and sold at a fixed price.

Although the fashion industry was first developed in Europe and America, by 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in other countries, and sold throughout the world. For example, an American fashion company might look for fabrics in China and have clothing produced in Vietnam, finished in Italy, and shipped to warehouses in the United States for distribution to international retail outlets. The fashion industry has long been one of the largest companies in the United States, and remains so in the 21st century. However, jobs in the US declined significantly as production increased abroad, especially to China. Since data on the fashion industry is usually reported for the national economy and expressed in many separate industrial sectors, aggregate figures for world textile and garment production are difficult to obtain. However, by any measure, the apparel industry accounts for a significant share of the world's economic output. The fashion industry consists of four levels:

  1. production of raw materials, especially fiber and textiles but also skin and fur.
  2. the production of fashion goods by designers, manufacturers, contractors, and others.
  3. retail sales
  4. various forms of advertising and promotion

This level consists of many separate but interdependent sectors. These sectors are the Design and Production of Textiles, Fashion Design and Manufacturing, Retail Sales, Marketing and Merchandising, Fashion Shows, and Media and Marketing. Each sector is devoted to the purpose of meeting consumer demand for clothing under conditions that allow the participants in the industry to operate at a profit.

8 Breakout Trends From Paris Fashion Week - Fashionista
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Fashion trends

Fashion trends are influenced by several factors including cinema, celebrities, climate, creative, political, economic, social and technological exploration. Checking for these factors is called PEST analysis. Fashion forecasters can use this information to help determine the growth or decline of a particular trend. Fashion trends change every day, it can not remain unchanged

Political influence

Fashion does involve political influence

Political events not only make a huge impact on fashion trends but also political figures play an important role in forecasting fashion trends. For example, First Lady Jacqueline Kennedy was a fashionable icon of the early 1960s who led the trend of dressing formally. Wearing a Chanel suit, a typical Givenchy shift dress or a soft-colored Cassini coat with large buttons, he creates an elegant appearance and leads to complex trends.

Furthermore, the political revolution also has much impact on fashion trends. For example, during the 1960s the economy had become richer, the divorce rate increased and the government approved the birth control pill. This revolution inspired the younger generation to rebel. In 1964, mini-skirt leg-baring had become a major fashion trend in the 1960s. Given that fashion designers began experimenting with garment shapes, loose sleeves, micro-mini, blazing skirts, and trumpet arms. In this case, mini skirt trends became icons of the 1960s.

In addition, the political movement builds an impressive relationship with fashion trends. For example, during the Vietnam war, American youth made movements affecting the whole country. In the 1960s, fluorescent color fashion trends, print patterns, bel-bottom jeans, necked vests, and skirts became protest clothing from the 1960s. This trend is called Hippie and still influences current fashion trends.

Technology effects

Technology plays a big role in most aspects of society today. The influence of technology is growing more clearly in the fashion industry. New advances and developments shape and create current and future trends.

Developments such as wearable technology have become an important trend in fashion and will continue with advancements such as clothing built with solar panels that fill devices and smart fabrics that increase wearer comfort by changing color or texture based on environmental changes.

The fashion industry looks at how 3D printing technology has affected designers like Iris Van Herpen and Kimberly Ovitz. These designers have experimented and developed 3D print couture pieces. As technology develops, 3D printers will become more accessible to designers and ultimately consumers, potentially forming a fully fashion industry.

Internet technologies such as online retailers and social media platforms have made way for trends to be identified, marketed and sold immediately. Styles and trends are easily delivered online to attract trendsetters. Posts on Instagram or Facebook can easily raise awareness of new trends in fashion, which can then create high demand for certain goods or brands, new "buy now button" technology can connect this style with direct sales.

Machine vision technology has been developed to track how fashion spreads through society. Industry can now see a direct correlation about how fashion shows the influence of street-chic clothing. The effects can now be measured and provide valuable feedback for fashion houses, designers and consumers regarding trends.

Military technology has played an important role in the fashion industry. Camouflage patterns in clothing were developed to help private military become less visible to enemy troops. Trends appeared in the 1960s and camouflage fabrics were introduced on street clothes. The camouflage fabric trends disappeared and reappeared several times since then. Camouflage began to appear in high fashion in the 1990s. Designers like Valentino, Dior and Dolce & amp; Gabbana combines camouflage into their runway and ready-to-wear collections.

A company called Hyperstealth is said to have created a technology that can make objects or people invisible. "Quantum Stealth" is a lightweight curvature technology that can cover the thermal and infrared markings. The company continues to develop this technology, but due to security and legal reasons, minimal information has been released to the public. This technology will not be quickly introduced into the commercial market, but other project companies such as camouflage materials change color that is not as powerful as possible. Additional projects such as using interactive or intelligent technology sources to be embedded into the textile will adapt to an environment such as weather. As these developments, consumers can see a more modern and technical way of using camouflage.

Social effects

Fashion trends go beyond aesthetic values, it emerges as an expressive tool for designers to convey their message about society. With the influence of social media, celebrities, and bloggers, their voices are easily heard and impact on fashion and trends every time. Fashion and music can not be separated. Prabal Gurung highlights the importance of music on his show, saying "every season we want to tell a story for 10 minutes.... perfect harmony between clothes and music allows this". Music is a fashion representation that expresses the concept of abstract design into a relatable harmony for viewers.

Fashion is concerned with the social and cultural context of an environment. According to Matika, "The elements of popular culture come together when a person's trends are associated with a preference for a musical genre... like music, news or literature, fashion has come together in everyday life." Fashion is not only seen as a pure aesthetic value; fashion is also a media for players to create an overall atmosphere and express their overall opinions through music videos. The latest music video of 'Formation' by Beyoncà © ©, according to Carlos, "The pop star paid homage to his Creole roots.... traces the cultural nerve roots of Louisiana from the post-deletion era to the present day, the BeyoncÃÆ'  © catalog of style evolution city ​​life and turbulent history.On top of the New Orleans police car with a red-and-white Gucci dress and Gucci combat boots, he sits between the ruins of Hurricane Katrina, immediately instilling himself in the largest national debate on police brutality and racial relations in modern times. "


Runway shows are a reflection of fashion trends and the thinking of a designer. For designers like Vivienne Westwood, runway performances are the platform for his voice in politics and current events. For his AW15 menswear event, according to Water, "where models with very bruised faces channel eco-warriors on missions to save the planet." Another recent example is the feminist protest march that was staged for the SS15 Chanel show, a riot model that sang empowering words with signs like "Feminist but feminine" and "First lady." According to Water, "The show alludes to Chanel's long history of women's independence: Coco Chanel's founder was a pioneer to liberate women's bodies in the post-World War I era, introducing silhouettes that defy a lucrative tight corset."

Economic influence

The circular economy

As we experience the global economic crisis, the belief of "Spend now, think later" is increasingly irrelevant in our society. Consumers today tend to pay more attention to consumption, looking for options that are better and better, more durable. People are also becoming more aware of the impact of their daily consumption on the environment and society. They are looking for ways to mediate their material desires in order to do better in the world. A linear economy slowly shifts to a circular one.

In today's linear economic system, producers extract resources from the earth to make products that will soon be disposed of in landfills, on the other hand, under a circular model, the production of goods operates like systems in nature, where waste and the death of substance into food and a source of growth for something new. Companies such as MUD Jeans, based in the Netherlands use a leasing scheme for jeans. The Dutch company "represents a new consumption philosophy that is about using instead of owning," according to the MUD website. This concept also protects the company from unstable cotton prices. Consumers pay EUR7.50 per month for jeans; after a year, they can return the jeans to Mud, exchange them for a new pair of shoes and start again for a year, or keep them. MUD is responsible for any repairs during the rental period. Another ethical fashion company, Patagonia set up the first multi-vendor brand store on EBay to facilitate the sale of traces; consumers who take the Common Threads pledge can sell in this store and have their equipment listed on "Used Gear" section of Patagonia.com.

Chinese Chinese domestic spending

Consumption as part of China's gross domestic product has declined for six decades, from 76 percent in 1952 to 28 percent in 2011. China plans to reduce tariffs on a number of consumer goods and expand its 72-hour transit visa plan to more cities in an effort to stimulate domestic consumption.

The import tax reduction announcement follows a change in June 2015, when the government cut tariffs on clothing, cosmetics and other goods by half. Among the changes - tax returns are easier for overseas buyers and the opening accelerated more duty-free shops in the cities covered by the 72-hour visa scheme. The 72-hour visa was introduced in Beijing and Shanghai in January 2013 and has been extended to 18 Chinese cities.

According to reports at the same time, Chinese consumer spending in other countries such as Japan has slowed even though the yen has fallen. There is clearly a trend in the next 5 years that the domestic fashion market will show improvement.

Consumer needs

Consumers all have different needs and demands to be adjusted. A person's needs often change, that's why fashion trends even exist. An important factor to consider when considering consumer needs is the key to customer demographics. Gender, age, income, and even profession can help companies better understand the needs of their customers.

For example, a woman who is pregnant can look for diapers, strollers, and maternity clothes. The need will be very different from a woman with children who have just gone to college or teenagers entering high school.

Often consumers need to be told what they want. Fashion companies must research to make sure they know their customers' needs before developing solutions. Steve Jobs said, "You have to start with the customer experience and work backwards to technology.You can not start with technology and try to figure out where you're going to sell it."

The best way to understand consumer needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary. The secondary method is to take other information that has been collected, for example using a book or article for research. The main research is to collect data through surveys, interviews, observations, and/or focus groups.

The main research benefits are the specific information about the fashion brand consumers being explored. Surveys are useful tools; questions can be open or closed. Negative factor and interview surveys are that answers can be biased, because of the words in the survey or face-to-face interaction. Focus groups, about 8 to 12 people, can be useful because some points can be discussed in depth. However, there are drawbacks to this tactic as well. With very small sample sizes, it is difficult to know whether larger public will react in the same way as focus groups. Observation can really help a company gain insight into what the customer really wants. There is little bias because consumers are just doing their daily chores, not necessarily realizing that they are being observed. For example, observing the public by taking photos of people's street style, consumers are not dressed in the morning knowing that they will take their photos. They only wear what they usually wear. Through observable patterns can be seen, helping trend forecasters know what their target market wants and wants.

Knowing the needs of consumers will increase sales and profits of fashion companies. Through research and studying the lives of consumers, customer needs can be obtained and help fashion brands know what trends are ready for consumers.

Fashion News, Pictures, and Videos | E! News
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Media

Fashion breathes in medium and medium. Media plays an important role in fashion. For example, an important part of fashion is fashion journalism. Editorial criticism, guidelines and comments can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, YouTube's blogging modes and videos have become a major channel for spreading fashion trends and tricks, creating an online culture of sharing someone's style on websites or Instagram accounts. Through this medium readers and audiences around the world can learn about fashion, making it very accessible.

At the beginning of the 20th century, fashion magazines began to incorporate photographs of various fashion designs and become more influential than in the past. In cities around the world these magazines are highly sought after and have a profound effect on public taste in clothing. Gifted illustrators draw beautiful fashion plates for publications covering the latest developments in fashion and beauty. Perhaps the most famous of these magazines is La Gazette du Bon Ton , founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years).

Vogue , founded in the United States in 1892, has become the most durable and most successful of hundreds of fashion magazines that have come and gone. The increased prosperity after World War II and, most importantly, the emergence of cheap color printing in the 1960s, led to a major increase in sales and heavy fashion coverage in mainstream women's magazines, followed by men's magazines in the 1990s. One example of Vogue ' s popularity is the younger version, Teen Vogue , which includes clothing and trends targeted more towards "fashionistas on the budget". Haute couture designers follow the trend by starting ready-made lines and perfumes that are advertised in magazines and now dwarf their original couture business. Recent developments in the fashion print media are the emergence of text-based and critical magazines aimed at proving that fashion is not superficial, by creating a dialogue between fashion and industry academics. Examples of these trends are: Mode Theory (1997) and Vestoj (2009). Television coverage began in the 1950s with small clothing features. In the 1960s and 1970s, the fashion segment at various entertainment shows became more frequent, and in the 1980s, special fashion shows such as Television Mode began to appear. FashionTV is a pioneer in this venture and has since grown to become a leader in both Television Modes and new media channels.

A few days after the Autumn Fashion Week 2010 in New York City is almost over, The Fashion Island's Fashion Author, Genevieve Tax, criticized the fashion industry for running its own seasonal schedule, largely at the expense of real-world consumers. "Because the designers released their fall collection in the spring and their spring collection in the fall, fashion magazines like Vogue are always and just looking forward to the upcoming season, promoting parka coming in September while publishing reviews about shorts in January ", he wrote. "Smart buyers, consequently, have been conditioned to be very, possibly impractical, far-sighted with their purchases."

The fashion industry has been the subject of many movies and television shows, including the reality show Project Runway and the Ugly Betty drama series. Special fashion brands have been featured in the film, not only as a product placement opportunity, but as a special order item which then causes a trend in fashion.

Video in general is very useful in promoting the fashion industry. This is evident not only from television shows that directly highlight the fashion industry, but also movies, shows and music videos featuring fashion statements as well as promoting specific brands through product placement.

Fashion Blog Com - Libaifoundation.Org Image Fashion
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Public relations and social media

The fashion society relationship involves connecting with the company's audience and creating strong relationships with them, reaching out to the media and initiating messages that project a positive image of the company. Social media play an important role in modern public relations mode; enabling practitioners to reach various consumers through multiple platforms.

Building brand awareness and credibility is a major implication of good community relations. In some cases, great hype builds on new designer collections before they are released to the market, due to the large exposure generated by practitioners. Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites, are all becoming increasingly important for shaping public relations. The interactive nature of this platform allows practitioners to engage and communicate with the public in real-time, and tailor their clients' brand or message campaign to the target audience. With blog platforms like Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as fashion commentators, shaping brands and having a big impact on what's 'on the go'. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar PR girl, Erika Bearman, have gained many followers on their social media sites, by providing brand identity and behind the scenes look to the companies they work for.

Social media changes the way practitioners deliver messages, because they care about the media, and also build customer relationships. PR practitioners should provide effective communication among all platforms, to engage the fashion community in socially connected industries through online shopping. Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver brand messages effectively and meet their public needs, word of mouth publicity will be generated and potentially provide broad reach for designers and their products.

Master in Digital Fashion Communication | USI
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anthropological perspective

Anthropology, the study of culture and human society, learns fashion by asking why certain styles are considered socially appropriate and others are not. A particular way is chosen and it becomes the mode as defined by certain people as a whole, so if a certain style has meaning in a set of existing beliefs that the style will be fashionable. According to Ted Polhemus and Lynn Procter, fashion can be described as jewelry, where there are two types: fashion and anti-mode. Through the capitalization and commoditization of clothing, accessories, and shoes, etc., what used to be anti-mode became part of fashion because the line between fashion and anti-mode became blurred.

The definition of mode and anti-mode are as follows: Anti-mode is fixed and slightly changed over time. Anti-mode differs depending on the cultural or social group associated with or where a person lives, but within that group or region the style changes slightly. Fashion is the opposite of anti-mode. The mode changes are very fast and are not affiliated with one group or region in the world but spread all over the world wherever people can communicate easily with each other. For example, the 1953 Queen Victoria II coronation dress is an example of anti-mode because it is traditional and unchanged during any period while the dress from the Dior fashion designer's collection of 1953 is fashionable because the style will change every season as Dior comes up with a new dress to replace the old one. In Dior dresses, long, cut, fabric, and embroidered dresses change from season to season. Anti-mode is concerned with maintaining the status quo while modes are related to social mobility. Time is expressed in the form of continuity in anti-mode and as a change in mode. Mode has an alternate mode of jewelry while the anti-mode mode has a fixed jewelry mode. The fashion of native jewelry and farmers is an example of anti-mode. Changes in fashion are part of a larger system and are structured into a deliberate style change.

Today, people in rich countries are associated with people in poor countries through the commodification and consumption of so-called fashion. People work long hours in one region of the world to produce things that people in other parts of the world are eager to consume. An example of this is the chain of production and consumption of Nike shoes, manufactured in Taiwan and then purchased in North America. At the end of production, there is a nation-building ideology of hard work that leads people to produce and invite people to consume with large quantities of goods for offerings. Commodities are no longer just utilitarian but fashionable, be it running shoes or sweat suits.

The change from anti-mode to fashion because of the influence of consumer-driven Western civilization can be seen in eastern Indonesia. Ngada's woven fabric in eastern Indonesia is changing due to modernization and development. Traditionally, in the Ngada region there is no idea similar to the Western idea of ​​fashion, but anti-mode in traditional textile form and ways to decorate themselves are very popular. Textiles in Indonesia have played many roles for the local community. Textiles define a person's rank and status; certain textiles are indicated to be part of the ruling class. People express their ethnic identity and social hierarchy through textiles. Because some Indonesians trade textile textiles for food, textiles are an economic good, and since some textile design motifs have a spiritual religious meaning, they are also a way of communicating religious messages.

In eastern Indonesia, both the production and use of traditional textiles have been altered as production, use and value associated with textiles have changed due to modernization. In the past, women produced textiles either for home consumption or trading with others. Today, this has changed because most of the textiles are not manufactured at home. Western goods are considered modern and valued more than traditional goods, including sarongs, which maintain a longstanding relationship with colonialism. Now, sarongs are used only for ceremonial rituals and occasions, while western attire is worn to churches or government offices. Civil servants working in urban areas are more likely than farmers to make a distinction between western and traditional clothing. After Indonesia gained independence from the Netherlands, people increasingly began to buy t-shirts and factory-made sarongs. In textile producing areas, cotton growth and colored yarn production become obsolete. Traditional motifs on textiles are no longer considered to belong to a particular social class or age group. The wife of a government official promotes the use of traditional textiles in the form of western clothing such as skirts, vests and blouses. This trend is also followed by the general public, and anyone who can afford to hire a tailor does it to sew traditional textile ties to western clothing. So, traditional textiles are now fashion items and are no longer limited to black, white and brown palettes but come in different colors. Traditional textiles are also used in interior decoration and make bags, wallets and other accessories, which are considered fashionable by the civil servants and their families. There is also a rapidly growing tourist trade in the eastern Indonesian city of Kupang, where international and domestic tourists are eager to buy traditionally printed western goods.

The use of traditional textiles for fashion has become a big business in eastern Indonesia, but these traditional textiles have lost their ethnic identity markers and are used as a fashion item.

The Street Style Crowd Wore All Sorts of Suits on Day 2 of Milan ...
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Intellectual property

In the fashion industry, intellectual property is not upheld because it is in the film industry and the music industry. Robert Glariston, an intellectual property expert, was mentioned in a fashion seminar held in LA that "The copyright law on clothing is a hot button issue right now in the industry.We often have to draw the line between designers who are inspired by design and those who are bright- "To take inspiration from other people's designs contributes to the ability of the fashion industry to establish clothing trends. Over the past few years, WGSN has been a source of predominant fashion and predictive news in pushing fashion brands around the world to be inspired by each other. Attracting consumers to buy clothes by building new trends, some argue, is a key component of industry success. The intellectual property rules that disrupt this trend-making process, in this view, will be counter-productive. On the other hand, it is often argued that the theft of flashy new ideas, unique designs, and design details by larger companies is what often contribute to the failure of many smaller or independent design firms.

Because fakes can be distinguished by their lower quality, there is still demand for luxury goods, and since only trademarks or logos can be copyrighted, many fashion brands make this one of the most visible aspects of garments or accessories. In the bag, in particular, the designer's brand can be woven into a fabric (or upholstery) from which the bag is made, making the brand an intrinsic element of the bag.

In 2005, the World Intellectual Property Organization (WIPO) held a conference calling for stricter intellectual property enforcement within the fashion industry to better protect small and medium-sized businesses and promote competitiveness in the textile and clothing industries.

When Does Cardi B's Fashion Nova Clothing Line Come Out? Don't ...
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Political activism

There is a great debate about the place of politics in Fashion and traditionally, Fashion Industry has maintained a somewhat apolitical attitude. Considering the US political climate in the following months of 2016 presidential election, during 2017 Fashion week in London, Milan, New York, Paris and Sao Paulo among others, many designers take the opportunity to take political stance utilizing their platform and influence to reach the masses.

Aiming to "reinforce a larger message of unity, inclusion, diversity, and feminism in fashion," Mara Hoffman invited the founders of March Woman in Washington to open her show featuring a utilitarian modern silhouette. wear, described by critics as "Made for modern warriors" and "Clothes for those who still have work to do". Prabal Gurung debuted a collection of T-shirts featuring slogans such as "The Future is Women", "We Will not Be Silenced", and "But He Hardens," with results going to ACLU, Planned Parenthood, and Gurung's own charity, "Shikshya Foundation Nepal". Similarly, The Business of Fashion launched #TiedTogether movements in Social Media, encouraging industry members from the editor to the model, to wearing white bandanas advocating "unity, solidarity and inclusiveness during fashion week ".

Fashion can be used to promote causes, such as to promote healthy behavior, to raise money to cure cancer, or to raise money for local charities such as the Protective Association of Adolescents or nursing homes.

One of the causes is trashion, which uses garbage to make clothing, jewelry, and other fashion items to promote awareness of pollution. There are a number of modern trashion artists like Marina DeBris, Ann Wizer, and Nancy Judd.

Week in Fashion: Kate Middleton Does Non-Maternity Maternity ...
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See also


FASHION INDUSTRY- THE HOUSE OF GLAMOURS | Cosplaycostumeshops ...
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Bibliography

  • Braudel, Fernand

Week in Fashion: Céline Dion Looks Casual in a $26,000 Outfit ...
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Further reading

  • Breward, Christopher, Fashion culture: new history of fashionable clothing , Manchester: Manchester University Press, 2003, ISBN 978-0-7190-4125-9
  • Cabrera, Ana, and Lesley Miller. "Genio y Figura, La influencia de la cultura espaÃÆ' Â ± ola en la moda." Fashion Theory: The Journal of Dress, Body & amp; Culture 13.1 (2009): 103-110
  • Cumming, Valerie: Understanding Mode History , Costume & amp; Mode Press, 2004, ISBNÃ, 0-89676-253-X
  • Hollander, Anne, Looking through clothes , Berkeley: University of California Press, 1993, ISBN 978-0-520-08231-1
  • Hollander, Anne, Gender and suit: the evolution of modern clothing , New York: Knopf, 1994, ISBNÃ, 978-0-679-43096-4
  • Hollander, Anne, Eye feeding: essay , New York: Farrar, Straus, and Giroux, 1999, ISBN 978-0-374-28201-1
  • Hollander, Anne, , London: National Gallery, 2002, ISBN 978-0-300-09419-0
  • Kawamura, Yuniya, Fashion-ology: introduction to Fashion Studies , Oxford and New York: Berg, 2005, ISBNÃ, 1-85973-814-1
  • Lipovetsky, Gilles (translated by Catherine Porter), Fashion empire: dressing up modern democracy , Woodstock: Princeton University Press, 2002, ISBN 978-0-691-10262-7
  • McDermott, Kathleen, Style for all: why fashion, created by kings, now belongs to all of us (History illustrated) , 2010, ISBNÃ, 978-0-557-51917-0 - - Many hand-drawn color illustrations, annotated bibliography and extensive reading guide
  • Perrot, Philippe (translated by Richard Bienvenu), Creating the bourgeoisie: the history of clothing in the nineteenth century , Princeton NJ: Princeton University Press, 1994, ISBN 978-0-691-00081 -7
  • Steele, Valerie, Parisian fashion: cultural history , (2. ed., rev. and updated), Oxford: Berg, 1998, ISBN 978-1-85973-973-0
  • Steele, Valerie, Fifty years of fashion: new look now , New Haven: Yale Press University, 2000, ISBN 978-0-300-08738-3
  • Steele, Valerie, Encyclopedia of clothing and fashion , Detroit: Thomson Gale, 2005
  • Davis, F. (1989). Service uniform and blue jeans: Drama status ambivalence in clothing and fashion. Qualitative Sociology, 12 (4), 337-355.

Fashion: How Will It Reflect On Us? â€
src: toptheto.com


References


Fashion Changed My Life' @ Chalkhill Community Centre â€
src: conversationsabouther.net


External links

  • Mode in Curlie (based on DMOZ)

Source of the article : Wikipedia

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