After World War I, the idea of ​​"working women" became popular. Since 1929, it is more common to see women in a social setting. With the help of liberation organizations, the idea of ​​"modern woman" began to increase, and soon "drinking women" can be seen in business settings. The company is increasingly hosting cocktail parties to have an entertaining environment for employees and customers to mingle. These parties usually start after 5 pm. Because guests are expected to walk around and meet people, the clothes made for these occasions are often functional and comfortable. Dress cocktail can be used for any event in the afternoon as long as the accessories are in accordance with the time of day. This practical and fashionable outfit became a popular uniform for the progressive elite women of the 1920s.
Video Cocktail dress
History
During the 1920s, French couture clients consisted mainly of American department stores that reproduced French design and promoted French designers. This led to French designers making dresses to attract American buyers. Since the cocktail party came from the United States, the French designers created their own version of cocktail dress. However, unlike the tight and professional pieces of American-style dresses, France designs much looser and more free beach pajamas, consisting of silk tops and palazzo pants, usually paired with jackets or mid-calf-length wrap sheets. This outfit is usually worn for more intimate and intimate encounters. The French style appreciates the simplicity and elegance in their designs while the American style values ​​function and efficiency. American clients want a dress that can be modified to fit multiple times a day using accessories. The fabric of the dress and whether it is worn with a cocktail hat distinguishes the day dress from the cocktail dress. In the mid-1920s, the lines of the dress were just below the knee rather than along the ankle, which was more common for evening dresses.
The Great Depression
To account for the economic crisis, designers like Muriel King emphasized the importance of accessories by designing simple dresses, which also helped the market for jewelry, hats, gloves, and sarongs. However, after Wall Street Crash in 1929, private cocktail parties became more popular than corporate meetings because the luxurious lifestyle is no longer seen as fashion. These elite meetings help the emergence of everyday modes.
Post World War II
After World War II, Dior came out with a "New Look", which consisted of a tight waist, long borders, and a fuller skirt. This style flattering the female silhouette and creating a romantic aura around the aesthetics. Since cocktail parties are so popular, American designers like Anne Fogarty started making cocktail dresses that revolve around "New Look" using cheaper fabrics. French designers, such as Dior and Jacques Fath, saw the high market for cocktail dresses and began designing dresses for American department stores.
Maps Cocktail dress
Trend spread
With the increasing feasibility and popularity of air travel, French cocktail dresses became popular globally. When French women travel to rich resort towns, their cocktail dress designs spread among the American elite. While French couture relies on American travel and department stores, American designers rely on fashion magazines, such as Vogue and Vanity Fair , and the need for semi-formal dressing for cocktail hour.
In 1948, Christian Dior named this casual business dress with the term "cocktail dress". This multi-purpose store advertises special clothing and "cocktail" accessories, which enhance the growth of fashion stores. Crazy for cocktail culture encourages sales in cocktails too, such as cocktails and martini-printed fabrics.
Dress Style
American cocktail dresses can be anything from "small black dresses" to floral dresses or plain short evening dresses, as long as worn with accessories. These may be earrings, pearl necklaces, bracelets, or brooches (styled in the 1950s). However, it most often uses imitation jewelry. Although the price is cheap, wearing large quantities looks bold and luxurious, especially when wearing simple clothes. In addition, the jewelry will be worn with a hat: velvet, lace, or horsehair; small turban or tight brocade hat, taffeta, or satin. Gloves should always be up-to-date and can be long, material, or any color. Shoes are usually high heels, but the satin night slippers are also common and can be dyed to match the color of the dress.
Dress code
As cocktail parties become more luxurious, apparel is subject to strict guidelines, allowing people to easily distinguish between different identities at parties, organizers, hostesses, and wives. There are strict etiquette rules because women need to wear gloves, the hostess is not allowed to wear accessories, and guests are required to wear cocktail hats, but never in the room.
References
Source of the article : Wikipedia
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