Lokai is a New York-based company founded in 2013 by Steven Izen. Lokai produces and sells silicone bracelets. The name "Lokai" was inspired by the Hawaiian word "L?kahi," meaning unity and/or harmony. The bracelet contains silicone balls containing alternative materials, water and mud, to remind the wearer of the importance of balance. The firm is under the ownership of Lokai Holdings LLC.
Video Lokai (company)
History
Lokai was founded by CEO Steven Izen in 2013.
By 2014, its bracelets were sold in over 88 countries and sold in 300 boutiques across the United States.
In 2015, Lokai had their first major partnership with the company, Charity: Water. Soon after, the company's e-commerce site crashed momentarily due to high traffic volume.
In 2015, the company reported selling over 1 million bracelets. The firm was a 2017 New York Winner of Smart CEO's Future 50 Awards.
Maps Lokai (company)
Concept
The name "Lokai" was inspired by the Hawaiian word "L?kahi," meaning unity and/or harmony. The firm began by selling silicone bracelets. The concept was a bracelet of balance, and each one contains a white bead with water from Mt. Everest and a black bead with mud from the Dead Sea, the highest and lowest points on Earth respectively. The white bead is said to represent life's highest moments and reminds the wearer to be humble and the black bead represents the difficult moments in life and reminds the wearer to stay hopeful. These beads are said to act as a metaphor for the highs and lows the wearer experiences in life.
Charity
The firm has produced a variety of different colored bracelets that are associated with each charity they support. Since 2013, the company has raised over $4 million in support of its various charity partners.
Criticism
It has been questioned whether or not the beads actually contain water from Mt. Everest or mud from the Dead Sea. In response to such criticism, wearers resorted to cutting apart their bracelets to see if there is actually anything inside. Most wearers discovered there was actually some kind of mud and water inside, but some claim to have found just empty beads.
References
Source of the article : Wikipedia
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